
The alcohol content of Victoria Bitter is to be cut as brewer Foster's tries to slash millions of dollars from its tax bill. Foster's will also raise the wholesale price of all its packaged beers by about 2 per cent next month.Industry experts say the VB alcohol content reduction - from 4.9 per cent to 4.8 per cent - could save Foster's $20 million in beer tax a year.But the company has assured drinkers the taste of the iconic VB will stay the same."It certainly doesn't affect the taste, which is very important to our VB drinkers," VB spokesman Ben Wicks said."The taste will stay exactly the same. Our master brewers have done a lot of work to make sure of that."The lower-alcohol VB will start appearing in bottle shops from late August.
Mark Bowles, industry analyst at IBISWorld, said the drop in alcohol content would mean a "significant saving" for the brewer.
"Our estimate would be that they could save potentially between $10 million and $20 million," Mr Bowles said.
More conservative estimates put the excise saving at $5 million to $10 million.